Promote Your Event on Social Media
Get Social!PROMOTE YOUR EVENT ON SOCIAL MEDIA
Top tips to promote events on social media
Once you have your social media platforms up and running, (see here if you need help) there are ways of maximising your reach and finding you audience.
Facebook Event
Create a Facebook event from your own page. This means your event will be show to those searching on the app for events in their locality and widen your reach.
Local Facebook Pages
Reach out to other Facebook pages to spread the news, direct message them if necessary. If your event is for a local audience get your local community pages to share. Is it for a niche interest group? Ask Facebook groups on that subject to share. Look for fan-sites for the top performers, parenting pages for family events. Find your people!
Tag other pages in your posts.
If one of your posts is about a venue, performer, person or product that has their own Facebook page, tag that page in your post and they will receive a notification and hopefully share the post with their followers. You can do this by typing “@” and then the Page’s or group’s name.
Use Hashtags
Hashtags are a great way of increasing your reach on twitter. On each post you should include hashtags relating to your event. Perhaps they could be based on the location (#Dublin or #WildAtlanticWay, ), the type of event (#comedy or #foodie) or around a movement that your event aligns with (#sustainability or #supportlocal). Make a hashtag for your event (#roseoftralee, #ep2022). Use it yourself and encourage others to do so. Make sure that you are following tweets that include this hashtag and retweet them from your account.
Tag other accounts
Similar to our Facebook posts, tagging other accounts on relevant posts ensure that they get a notification and are more likely to share. You do this by typing “@” and then the Page’s or group’s name. Don’t be afraid to tag people who’s followers might enjoy your event. like your local tourism board or relevant interest groups. But please make sure you aren’t just tagging people for the sake of it – bad twitter etiquette!
Posts for sharing
Tag other accounts and reach out to others
As with Facebook and Twitter, tagging other accounts on relevant posts ensure that they get a notification and are more likely to share. You do this by typing “@” and then the Page’s or group’s name. Again, only tag people who might benefit from hearing about your event. No spamming please!
Content to promote your event on social media
For those looking for ideas on what to post, check out our post on how to create great content…
